:root {
  --brand-rust: #B25026;
  --brand-rust-dark: #913F1D;
  --brand-rust-soft: #C97A4F;
  --brand-brown: #4F3523;
  --brand-brown-deep: #2E1F14;
  --cream: #F5EBDD;
  --cream-soft: #FAF3E8;
  --tan: #EFE2CE;
  --white: #FFFFFF;
  --ink: #2C1F15;
  --ink-muted: #5C4A3C;
  --line: #E4D3B9;
  --line-soft: #EFE2CE;
  --shadow: 0 12px 32px -16px rgba(46, 31, 20, 0.25);
  --shadow-lift: 0 24px 60px -28px rgba(46, 31, 20, 0.35);
  --radius: 14px;
  --radius-sm: 8px;
  --font-serif: "Fraunces", "Iowan Old Style", "Georgia", serif;
  --font-sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  --container: 1180px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

section[id] { scroll-margin-top: 88px; }

body {
  margin: 0;
  font-family: var(--font-sans);
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--cream);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img { max-width: 100%; height: auto; display: block; }

a { color: var(--brand-rust); text-decoration: none; }
a:hover { color: var(--brand-rust-dark); }

h1, h2, h3, h4 {
  font-family: var(--font-serif);
  color: var(--brand-brown-deep);
  font-weight: 600;
  letter-spacing: -0.01em;
  margin: 0 0 0.5em;
  text-wrap: balance;
}

h1 { font-size: clamp(2.4rem, 5vw, 4rem); line-height: 1.08; letter-spacing: -0.025em; }
h2 { font-size: clamp(1.8rem, 3.5vw, 2.6rem); line-height: 1.15; }
h3 { font-size: 1.3rem; line-height: 1.3; }
h4 { font-size: 0.95rem; text-transform: uppercase; letter-spacing: 0.12em; color: var(--brand-brown); }

p { margin: 0 0 1em; text-wrap: pretty; }

/* Orphan/widow prevention for short text blocks */
.lead-text,
.result-chip,
.result-quote,
.result-quote-attr,
.result-summary,
.result-vertical,
.outcome p,
.why-item p,
.compliance-card p,
.card-outcome,
.steps p,
.audit-small,
.compare-row > div,
.thread-title,
.reddit-act-body,
.projector-hero-label,
.projector-hero-sub,
.projector-lbl,
.result-metric-lbl,
.campaign-note p {
  text-wrap: balance;
}

.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 24px;
}

.eyebrow {
  font-family: var(--font-sans);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--brand-rust);
  margin: 0 0 14px;
}
.eyebrow.center { text-align: center; }
.center { text-align: center; }

/* HEADER */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(245, 235, 221, 0.92);
  backdrop-filter: saturate(140%) blur(8px);
  -webkit-backdrop-filter: saturate(140%) blur(8px);
  border-bottom: 1px solid var(--line);
}
.site-header.is-scrolled {
  box-shadow: 0 6px 18px -10px rgba(46, 31, 20, 0.18);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 68px;
}
.brand { display: flex; align-items: center; }
.brand img {
  height: 32px;
  width: auto;
  display: block;
  image-rendering: -webkit-optimize-contrast;
}
.site-nav {
  display: flex;
  align-items: center;
  gap: 26px;
}
.site-nav a {
  color: var(--brand-brown);
  font-weight: 500;
  font-size: 0.94rem;
}
.site-nav a:hover { color: var(--brand-rust); }
.nav-cta {
  background: var(--brand-rust);
  color: var(--white) !important;
  padding: 8px 16px;
  border-radius: 999px;
  font-weight: 600;
  white-space: nowrap;
}
.nav-cta:hover { background: var(--brand-rust-dark); color: var(--white) !important; }

/* BUTTONS */
.btn {
  display: inline-block;
  padding: 14px 26px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 1rem;
  border: 1px solid transparent;
  cursor: pointer;
  text-align: center;
  line-height: 1;
  transition: transform 0.06s ease, background 0.15s ease, border-color 0.15s ease;
}
.btn-primary { background: var(--brand-rust); color: var(--white); }
.btn-primary:hover { background: var(--brand-rust-dark); color: var(--white); }
.btn-primary:active { transform: translateY(1px); }
.btn-ghost {
  background: transparent;
  color: var(--brand-brown);
  border-color: var(--brand-brown);
}
.btn-ghost:hover { background: var(--brand-brown); color: var(--white); }
.btn-block { display: block; width: 100%; padding: 16px 26px; font-size: 1.05rem; }

/* HERO */
.hero {
  padding: 96px 0 80px;
  background:
    radial-gradient(1200px 600px at 80% -10%, rgba(178, 80, 38, 0.10), transparent 60%),
    radial-gradient(900px 500px at -5% 20%, rgba(79, 53, 35, 0.06), transparent 60%),
    var(--cream);
  border-bottom: 1px solid var(--line);
}
.hero-inner { max-width: 920px; }
.hero h1 .accent {
  color: var(--brand-rust);
  font-style: italic;
  font-weight: 500;
}
.lede {
  font-size: clamp(1.1rem, 1.4vw, 1.25rem);
  color: var(--ink-muted);
  max-width: 760px;
  margin-top: 18px;
}
.lede strong { color: var(--brand-brown); font-weight: 600; }
.hero-ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin: 28px 0 36px;
}
.hero-trust {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 28px;
  color: var(--ink-muted);
  font-size: 0.95rem;
}
.hero-trust li::before {
  content: "✦";
  color: var(--brand-rust);
  margin-right: 10px;
}
.hero-trust strong { color: var(--brand-brown); font-weight: 600; }

/* BANDS */
.band { padding: 88px 0; }
.band-light { background: var(--cream-soft); border-top: 1px solid var(--line-soft); border-bottom: 1px solid var(--line-soft); }
.band-white { background: var(--white); border-top: 1px solid var(--line-soft); border-bottom: 1px solid var(--line-soft); }
.band-cream { background: var(--tan); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.band-dark {
  background: linear-gradient(160deg, var(--brand-brown) 0%, var(--brand-brown-deep) 100%);
  color: var(--cream);
}
.band-dark h2, .band-dark h3 { color: var(--cream); }
.band-dark p { color: rgba(245, 235, 221, 0.82); }
.band-inner { max-width: 960px; margin: 0 auto; }
.lead-text {
  font-size: 1.15rem;
  color: var(--ink-muted);
  max-width: 760px;
  margin-left: auto;
  margin-right: auto;
}
.band-dark .lead-text { color: rgba(245, 235, 221, 0.82); }
.center.lead-text { text-align: center; }

/* ICONS */
.icon {
  width: 22px;
  height: 22px;
  color: var(--brand-rust);
  flex-shrink: 0;
  display: block;
}
.icon-lg {
  width: 28px;
  height: 28px;
  margin-bottom: 14px;
}
.band-dark .icon { color: var(--brand-rust-soft); }

/* PROOF SECTION (How citations look) */
.proof-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 28px;
  margin-top: 48px;
}
.proof-card-wide { grid-column: 1 / -1; }
.proof-card {
  background: var(--cream-soft);
  border: 1px solid var(--line-soft);
  border-radius: var(--radius);
  padding: 22px;
}
.proof-label {
  font-size: 0.74rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-muted);
  font-weight: 600;
  margin-bottom: 14px;
}

/* CHATGPT ANSWER MOCK */
.answer-mock {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 10px;
  box-shadow: var(--shadow);
  overflow: hidden;
}
.answer-mock-head {
  display: flex;
  align-items: center;
  gap: 6px;
  padding: 10px 16px;
  background: var(--cream-soft);
  border-bottom: 1px solid var(--line-soft);
}
.answer-dot, .dot {
  width: 9px; height: 9px; border-radius: 50%; display: inline-block;
}
.answer-dot-a, .dot-r { background: #E1654D; }
.answer-dot-b, .dot-y { background: #E8B341; }
.answer-dot-c, .dot-g { background: #6FB07F; }
.answer-mock-label {
  margin-left: 12px;
  font-size: 0.74rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-muted);
}
.answer-mock-body { padding: 20px 22px 18px; }
.answer-q {
  font-family: var(--font-serif);
  font-style: italic;
  color: var(--brand-brown);
  font-size: 1rem;
  margin: 0 0 12px;
}
.answer-a {
  color: var(--ink);
  font-size: 0.95rem;
  line-height: 1.6;
  margin: 0 0 12px;
}
.answer-a mark {
  background: rgba(178, 80, 38, 0.14);
  color: var(--brand-rust-dark);
  font-weight: 600;
  padding: 1px 4px;
  border-radius: 3px;
}
.answer-a em { font-style: italic; color: var(--ink-muted); }
.answer-cites {
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin: 0;
  border-top: 1px solid var(--line-soft);
  padding-top: 10px;
}

/* PERPLEXITY MOCK */
.perplexity-mock {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 10px;
  box-shadow: var(--shadow);
  padding: 20px 22px;
}
.perplexity-q {
  font-family: var(--font-serif);
  font-style: italic;
  color: var(--brand-brown);
  font-size: 1rem;
  margin-bottom: 12px;
}
.perplexity-a {
  color: var(--ink);
  font-size: 0.95rem;
  line-height: 1.6;
  margin-bottom: 16px;
}
.perplexity-a sup {
  color: var(--brand-rust);
  font-weight: 600;
  margin-left: 2px;
}
.perplexity-sources-label {
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-muted);
  font-weight: 600;
  margin: 0 0 10px;
}
.perplexity-source {
  display: flex;
  gap: 10px;
  padding: 8px 10px;
  background: var(--cream-soft);
  border: 1px solid var(--line-soft);
  border-radius: 6px;
  margin-bottom: 6px;
}
.perplexity-source .src-num {
  background: var(--brand-rust);
  color: var(--white);
  width: 20px; height: 20px;
  border-radius: 4px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 0.72rem;
  font-weight: 700;
  flex-shrink: 0;
  margin-top: 2px;
}
.perplexity-source .src-domain {
  font-size: 0.74rem;
  color: var(--ink-muted);
  margin: 0;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}
.perplexity-source .src-title {
  font-size: 0.9rem;
  color: var(--ink);
  margin: 0;
  font-weight: 500;
}

/* GOOGLE SERP MOCK */
.serp-mock {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 12px;
  box-shadow: var(--shadow-lift);
  overflow: hidden;
}
.serp-chrome {
  display: flex;
  align-items: center;
  gap: 6px;
  padding: 10px 16px;
  background: #EFEFEF;
  border-bottom: 1px solid #DADADA;
}
.serp-url {
  margin-left: 16px;
  padding: 4px 14px;
  background: var(--white);
  border-radius: 999px;
  font-size: 0.78rem;
  color: #5C5C5C;
  font-family: var(--font-sans);
  flex: 1;
  max-width: 480px;
}
.serp-body { padding: 22px 28px 26px; }
.serp-bar {
  display: flex;
  align-items: center;
  gap: 18px;
  border-bottom: 1px solid #EBEBEB;
  padding-bottom: 14px;
}
.serp-logo {
  font-family: "Arial", sans-serif;
  font-weight: 700;
  font-size: 1.4rem;
  color: #1A73E8;
  letter-spacing: -0.5px;
}
.serp-query {
  padding: 10px 16px;
  background: var(--white);
  border: 1px solid #DFE1E5;
  border-radius: 999px;
  flex: 1;
  max-width: 540px;
  font-size: 0.95rem;
  color: #202124;
}
.serp-tabs {
  display: flex;
  gap: 22px;
  padding: 10px 0 0;
  font-size: 0.86rem;
  color: #5F6368;
}
.serp-tab-active { color: #1A73E8; border-bottom: 2px solid #1A73E8; padding-bottom: 8px; }
.serp-stats {
  margin: 16px 0 14px;
  font-size: 0.78rem;
  color: #70757A;
}
.serp-result-featured { margin-bottom: 18px; }
.serp-rank {
  display: inline-block;
  background: var(--brand-rust);
  color: var(--white);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.10em;
  padding: 5px 12px;
  border-radius: 6px;
  margin-bottom: 10px;
}
.serp-card {
  background: #FFF5EC;
  border: 1px solid #F2D9C0;
  border-radius: 10px;
  padding: 16px 18px;
}
.serp-breadcrumb {
  font-size: 0.78rem;
  color: #202124;
  margin: 0 0 6px;
  font-weight: 500;
}
.serp-url-line {
  font-size: 0.72rem;
  color: #5F6368;
  font-weight: 400;
}
.serp-title {
  font-family: "Arial", sans-serif;
  color: #1A0DAB;
  font-size: 1.08rem;
  margin: 0 0 6px;
  font-weight: 500;
}
.serp-snippet {
  font-size: 0.85rem;
  color: #4D5156;
  margin: 0 0 8px;
}
.serp-answers {
  font-size: 0.82rem;
  color: #1A73E8;
  margin: 0;
  font-weight: 500;
}
.serp-result { margin-bottom: 14px; }
.serp-result-domain { font-size: 0.76rem; color: #202124; margin: 0 0 2px; }
.serp-result-title { color: #1A0DAB; font-size: 1rem; margin: 0 0 2px; font-family: "Arial", sans-serif; }
.serp-result-snippet { font-size: 0.84rem; color: #4D5156; margin: 0; }
.serp-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 22px;
  padding-top: 18px;
  border-top: 1px solid #EBEBEB;
}
.serp-chip {
  padding: 8px 16px;
  background: var(--white);
  border: 1px solid #DFE1E5;
  border-radius: 999px;
  font-size: 0.82rem;
  color: #3C4043;
}
.serp-chip-active {
  background: var(--brand-rust);
  color: var(--white);
  border-color: var(--brand-rust);
  font-weight: 600;
}

/* REDDIT PROFILE MOCK */
.reddit-profile-mock {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 12px;
  box-shadow: var(--shadow);
  padding: 20px 22px;
}
.reddit-profile-head {
  display: flex;
  align-items: center;
  gap: 14px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--line-soft);
}
.reddit-avatar {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: #FF4500;
  color: var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-size: 0.95rem;
}
.reddit-handle {
  margin: 0;
  font-weight: 600;
  color: var(--ink);
  font-size: 0.96rem;
}
.reddit-verified { color: #1A73E8; font-weight: 500; }
.reddit-meta {
  margin: 2px 0 0;
  font-size: 0.82rem;
  color: var(--ink-muted);
}
.reddit-section-label {
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-muted);
  font-weight: 600;
  margin: 16px 0 10px;
}
.reddit-activity { display: flex; flex-direction: column; gap: 8px; }
.reddit-act-card {
  background: var(--cream-soft);
  border: 1px solid var(--line-soft);
  border-radius: 8px;
  padding: 10px 14px;
}
.reddit-act-type {
  font-size: 0.82rem;
  color: var(--ink-muted);
  margin: 0 0 4px;
}
.reddit-sub { color: var(--brand-rust); font-weight: 600; }
.reddit-act-body {
  font-size: 0.92rem;
  color: var(--ink);
  margin: 0 0 4px;
  font-weight: 500;
}
.reddit-act-meta {
  font-size: 0.78rem;
  color: var(--ink-muted);
  margin: 0;
}

/* ORIGINAL THREADS PANEL */
.threads-mock {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 12px;
  box-shadow: var(--shadow);
  padding: 20px 22px;
}
.thread-card {
  background: var(--cream-soft);
  border: 1px solid var(--line-soft);
  border-radius: 8px;
  padding: 12px 14px;
  margin-bottom: 8px;
}
.thread-card:last-child { margin-bottom: 0; }
.thread-title {
  margin: 0 0 6px;
  color: var(--ink);
  font-size: 0.94rem;
  font-weight: 500;
}
.thread-meta {
  margin: 0;
  font-size: 0.82rem;
  color: var(--ink-muted);
}
.thread-sub { color: var(--brand-rust); font-weight: 600; }
.thread-rank {
  color: #2A8C4A;
  font-weight: 600;
}

/* OUTCOMES */
.outcomes-grid {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 18px;
  margin: 44px auto 0;
  max-width: 1180px;
}
.outcome {
  background: rgba(245, 235, 221, 0.06);
  border: 1px solid rgba(245, 235, 221, 0.14);
  border-radius: var(--radius);
  padding: 26px 22px;
  display: flex;
  flex-direction: column;
}
.outcome h3 { font-size: 1.12rem; margin-bottom: 8px; line-height: 1.25; }
.outcome p { font-size: 0.94rem; line-height: 1.55; margin: 0; color: rgba(245, 235, 221, 0.82); }

/* STEPS */
.steps {
  list-style: none;
  padding: 0;
  margin: 48px 0 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 28px;
}
.steps li {
  background: var(--white);
  border: 1px solid var(--line-soft);
  border-radius: var(--radius);
  padding: 28px 24px;
  position: relative;
}
.steps .icon { margin-bottom: 6px; }
.step-num {
  display: block;
  font-family: var(--font-serif);
  font-size: 1.6rem;
  font-weight: 600;
  color: var(--brand-rust);
  letter-spacing: -0.02em;
  margin-top: 4px;
}
.steps h3 { margin-top: 4px; }
.steps p { color: var(--ink-muted); margin: 0; font-size: 0.96rem; }
.steps code {
  font-size: 0.84em;
  background: rgba(178, 80, 38, 0.08);
  color: var(--brand-rust-dark);
  padding: 1px 5px;
  border-radius: 3px;
}

/* SERVICE CARDS */
.cards {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  margin-top: 48px;
}
.card {
  background: var(--cream-soft);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 30px;
  display: flex;
  flex-direction: column;
  box-shadow: var(--shadow);
}
.card h3 { color: var(--brand-brown-deep); }
.card p { color: var(--ink-muted); }
.card code {
  font-size: 0.86em;
  background: rgba(178, 80, 38, 0.10);
  color: var(--brand-rust-dark);
  padding: 1px 6px;
  border-radius: 4px;
}
.card-list {
  list-style: none;
  padding: 0;
  margin: 8px 0 18px;
  flex: 1;
}
.card-list li {
  padding: 6px 0 6px 22px;
  position: relative;
  color: var(--ink);
  font-size: 0.95rem;
}
.card-list li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--brand-rust);
  font-weight: 700;
}
.card-outcome {
  margin: 0;
  padding: 12px 14px;
  background: rgba(178, 80, 38, 0.08);
  border-left: 3px solid var(--brand-rust);
  border-radius: 4px;
  font-size: 0.93rem;
  color: var(--ink);
}
.card-outcome strong { color: var(--brand-rust-dark); font-weight: 600; }

.campaign-note {
  margin: 40px auto 0;
  max-width: 760px;
  background: var(--cream-soft);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 22px 26px;
  text-align: center;
}
.campaign-note p { margin: 0; color: var(--ink-muted); font-size: 0.98rem; }
.campaign-note strong { color: var(--brand-brown-deep); }

/* CASE STUDY RESULT CARDS */
.results-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 26px;
  margin-top: 48px;
}
.result-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 22px;
  box-shadow: var(--shadow-lift);
  display: flex;
  flex-direction: column;
}
.result-chip {
  background: #E8F5EC;
  color: #2A8C4A;
  font-size: 0.78rem;
  font-weight: 600;
  padding: 7px 14px;
  border-radius: 999px;
  align-self: flex-start;
  margin-bottom: 16px;
  border: 1px solid #C8E6D2;
}
.result-mock {
  background: var(--cream-soft);
  border: 1px solid var(--line-soft);
  border-radius: 10px;
  overflow: hidden;
  margin-bottom: 16px;
}
.result-mock-head {
  display: flex;
  align-items: center;
  gap: 6px;
  padding: 9px 14px;
  background: var(--tan);
  border-bottom: 1px solid var(--line-soft);
}
.result-mock-label {
  margin-left: 12px;
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-muted);
}
.result-mock-body { padding: 14px 16px 12px; }
.result-mock-q {
  font-family: var(--font-serif);
  font-style: italic;
  color: var(--brand-brown);
  font-size: 0.9rem;
  margin: 0 0 8px;
}
.result-mock-a {
  font-size: 0.88rem;
  line-height: 1.55;
  color: var(--ink);
  margin: 0 0 8px;
}
.result-mock-a sup { color: var(--brand-rust); font-weight: 600; margin-left: 2px; }
.result-mock-cites {
  font-size: 0.7rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin: 0;
  border-top: 1px solid var(--line-soft);
  padding-top: 8px;
}
.redact {
  background: #2C2C2C;
  color: #2C2C2C;
  border-radius: 2px;
  padding: 0 2px;
  user-select: none;
}
.redact-soft {
  background: #6B6B6B;
  color: #6B6B6B;
  border-radius: 2px;
  padding: 0 2px;
  user-select: none;
}
.result-quote {
  font-family: var(--font-sans);
  font-style: italic;
  font-weight: 400;
  color: var(--ink);
  font-size: 0.97rem;
  line-height: 1.55;
  margin: 0 0 6px;
}
.result-quote-attr {
  font-size: 0.78rem;
  color: var(--ink-muted);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  margin: 0 0 18px;
  font-weight: 600;
}
.result-vertical {
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-muted);
  font-weight: 600;
  margin: 0 0 6px;
}
.result-summary {
  font-size: 1.04rem;
  color: var(--brand-brown-deep);
  margin: 0 0 16px;
  line-height: 1.3;
}
.result-metrics {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 8px;
  padding-top: 16px;
  border-top: 1px solid var(--line-soft);
  margin-top: auto;
}
.result-metric-num {
  font-family: var(--font-serif);
  font-size: 1.5rem;
  font-weight: 600;
  color: var(--brand-rust);
  letter-spacing: -0.02em;
  margin: 0;
  line-height: 1.1;
}
.result-metric-lbl {
  font-size: 0.7rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin: 4px 0 0;
  font-weight: 600;
  line-height: 1.3;
}
.results-footnote {
  text-align: center;
  margin: 36px 0 0;
  font-size: 1rem;
  color: var(--ink-muted);
}
.results-footnote a { font-weight: 600; }

/* COMPARE GRID */
.compare-grid {
  margin: 48px 0 28px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--white);
  box-shadow: var(--shadow);
}
.compare-row {
  display: grid;
  grid-template-columns: 1.3fr 1fr 1fr 1fr 1.3fr;
  align-items: stretch;
}
.compare-row:not(:last-child) { border-bottom: 1px solid var(--line-soft); }
.compare-row > div {
  padding: 18px 18px;
  font-size: 0.94rem;
  color: var(--ink-muted);
  display: flex;
  align-items: center;
}
.compare-row > div:not(:last-child) { border-right: 1px solid var(--line-soft); }
.compare-label { color: var(--brand-brown-deep) !important; font-weight: 600; background: var(--cream-soft); }
.compare-header > div {
  background: var(--brand-brown-deep);
  color: var(--cream);
  font-family: var(--font-serif);
  font-weight: 600;
  font-size: 0.96rem;
  letter-spacing: -0.01em;
  border-right-color: rgba(245, 235, 221, 0.14) !important;
}
.compare-header > div:first-child { background: var(--brand-brown); }
.compare-us {
  background: rgba(178, 80, 38, 0.08);
  color: var(--ink) !important;
}
.compare-header .compare-us { background: var(--brand-rust); color: var(--white) !important; }
.compare-row > div.compare-us strong { color: var(--brand-rust-dark); font-weight: 600; }
.compare-note {
  text-align: center;
  font-size: 1rem;
  color: var(--ink-muted);
  max-width: 760px;
  margin: 0 auto;
}
.compare-note strong { color: var(--brand-brown-deep); }

/* ROI PROJECTOR */
.projector {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  margin-top: 48px;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 36px;
  box-shadow: var(--shadow-lift);
}
.projector-inputs { display: flex; flex-direction: column; gap: 22px; }
.projector-field label {
  display: flex;
  justify-content: space-between;
  font-size: 0.92rem;
  font-weight: 600;
  color: var(--brand-brown);
  margin-bottom: 8px;
}
.projector-field output {
  font-family: var(--font-serif);
  color: var(--brand-rust);
  font-weight: 600;
  font-size: 1.05rem;
}
.projector-field input[type="range"] {
  -webkit-appearance: none;
  appearance: none;
  width: 100%;
  height: 6px;
  background: var(--cream-soft);
  border-radius: 3px;
  outline: none;
}
.projector-field input[type="range"]::-webkit-slider-thumb {
  -webkit-appearance: none;
  appearance: none;
  width: 20px;
  height: 20px;
  border-radius: 50%;
  background: var(--brand-rust);
  cursor: pointer;
  box-shadow: 0 2px 6px rgba(46, 31, 20, 0.25);
  border: 2px solid var(--white);
}
.projector-field input[type="range"]::-moz-range-thumb {
  width: 20px;
  height: 20px;
  border-radius: 50%;
  background: var(--brand-rust);
  cursor: pointer;
  border: 2px solid var(--white);
}
.projector-field input[type="number"] {
  width: 100%;
  padding: 12px 14px;
  font-family: inherit;
  font-size: 1.05rem;
  font-weight: 600;
  color: var(--ink);
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  background: var(--cream-soft);
}
.projector-field input[type="number"]:focus {
  outline: none;
  border-color: var(--brand-rust);
  background: var(--white);
  box-shadow: 0 0 0 3px rgba(178, 80, 38, 0.14);
}

.projector-outputs { display: flex; flex-direction: column; gap: 18px; }
.projector-hero {
  background: linear-gradient(160deg, var(--brand-brown) 0%, var(--brand-brown-deep) 100%);
  color: var(--cream);
  border-radius: var(--radius);
  padding: 26px;
  text-align: center;
}
.projector-hero-label {
  font-size: 0.78rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(245, 235, 221, 0.72);
  margin: 0 0 8px;
  font-weight: 600;
}
.projector-hero-num {
  font-family: var(--font-serif);
  font-size: clamp(2.2rem, 4vw, 3.2rem);
  font-weight: 600;
  color: var(--brand-rust-soft);
  margin: 0;
  line-height: 1.05;
  letter-spacing: -0.02em;
}
.projector-hero-sub {
  font-size: 0.92rem;
  color: rgba(245, 235, 221, 0.72);
  margin: 8px 0 0;
}
.projector-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
}
.projector-grid > div {
  background: var(--cream-soft);
  border: 1px solid var(--line-soft);
  border-radius: var(--radius-sm);
  padding: 14px;
  text-align: center;
}
.projector-num {
  font-family: var(--font-serif);
  font-size: 1.3rem;
  font-weight: 600;
  color: var(--brand-rust);
  margin: 0;
  letter-spacing: -0.01em;
}
.projector-lbl {
  font-size: 0.7rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin: 6px 0 0;
  font-weight: 600;
  line-height: 1.3;
}
.projector-cta { text-align: center; margin: 6px 0 0; }
.projector-cta .btn { width: 100%; }

/* WHY GRID */
.why-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-top: 48px;
}
.why-item {
  background: var(--cream-soft);
  border: 1px solid var(--line-soft);
  border-radius: var(--radius);
  padding: 28px;
}
.why-item h3 { color: var(--brand-brown-deep); }
.why-item p { color: var(--ink-muted); margin: 0; font-size: 0.97rem; }

/* COMPLIANCE */
.compliance-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 48px;
}
.compliance-card {
  background: var(--white);
  border: 1px solid var(--line-soft);
  border-radius: var(--radius);
  padding: 28px;
}
.compliance-card h3 { color: var(--brand-brown-deep); }
.compliance-card p { color: var(--ink-muted); margin: 0; font-size: 0.95rem; }
.compliance-card code {
  font-size: 0.86em;
  background: rgba(178, 80, 38, 0.10);
  color: var(--brand-rust-dark);
  padding: 1px 6px;
  border-radius: 4px;
}

/* FAQ */
.faq {
  margin-top: 36px;
  max-width: 820px;
  margin-left: auto;
  margin-right: auto;
}
.faq details {
  background: var(--cream-soft);
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 18px 22px;
  margin-bottom: 12px;
}
.faq summary {
  cursor: pointer;
  font-weight: 600;
  color: var(--brand-brown-deep);
  font-family: var(--font-serif);
  font-size: 1.08rem;
  list-style: none;
  position: relative;
  padding-right: 28px;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-50%);
  font-size: 1.4rem;
  color: var(--brand-rust);
  font-weight: 400;
  transition: transform 0.15s ease;
}
.faq details[open] summary::after { content: "−"; }
.faq details p {
  margin: 14px 0 0;
  color: var(--ink-muted);
}
.faq details code {
  font-size: 0.86em;
  background: rgba(178, 80, 38, 0.10);
  color: var(--brand-rust-dark);
  padding: 1px 6px;
  border-radius: 4px;
}

/* AUDIT */
.audit-inner {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 56px;
  align-items: start;
}
.audit-copy h2 { font-size: clamp(1.7rem, 2.6vw, 2.3rem); }
.audit-bullets {
  list-style: none;
  padding: 0;
  margin: 18px 0 22px;
}
.audit-bullets li {
  padding: 6px 0 6px 24px;
  position: relative;
  color: var(--ink);
}
.audit-bullets li::before {
  content: "✦";
  position: absolute;
  left: 0;
  color: var(--brand-rust);
}
.audit-small {
  font-size: 0.9rem;
  color: var(--ink-muted);
  border-left: 3px solid var(--brand-rust);
  padding-left: 14px;
  margin-top: 18px;
}

.audit-proof {
  margin-top: 24px;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 22px 24px;
  box-shadow: var(--shadow);
}
.audit-proof-quote {
  font-family: var(--font-sans);
  font-style: italic;
  font-weight: 400;
  font-size: 0.98rem;
  line-height: 1.5;
  color: var(--ink);
  margin: 0 0 8px;
}
.audit-proof-attr {
  font-size: 0.74rem;
  letter-spacing: 0.10em;
  text-transform: uppercase;
  color: var(--ink-muted);
  font-weight: 600;
  margin: 0 0 18px;
}
.audit-proof-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 8px;
  padding-top: 14px;
  border-top: 1px solid var(--line-soft);
}
.audit-proof-stats > div { text-align: center; }
.audit-proof-num {
  font-family: var(--font-serif);
  font-size: 1.25rem;
  font-weight: 600;
  color: var(--brand-rust);
  margin: 0;
  line-height: 1.1;
}
.audit-proof-lbl {
  font-size: 0.7rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin: 4px 0 0;
  font-weight: 600;
}

.audit-form {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px;
  box-shadow: var(--shadow);
}
.field { display: block; margin-bottom: 16px; }
.field label {
  display: block;
  font-size: 0.86rem;
  font-weight: 600;
  color: var(--brand-brown);
  margin-bottom: 6px;
}
.field input,
.field textarea {
  width: 100%;
  padding: 12px 14px;
  font-family: inherit;
  font-size: 1rem;
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  background: var(--cream-soft);
  color: var(--ink);
  transition: border-color 0.15s ease, background 0.15s ease;
}
.field input:focus,
.field textarea:focus {
  outline: none;
  border-color: var(--brand-rust);
  background: var(--white);
  box-shadow: 0 0 0 3px rgba(178, 80, 38, 0.14);
}
.field textarea { resize: vertical; min-height: 96px; }
.field-honey {
  position: absolute;
  left: -9999px;
  width: 1px;
  height: 1px;
  overflow: hidden;
}
.field input[aria-invalid="true"],
.field textarea[aria-invalid="true"] {
  border-color: #C03A2B;
  background: #FDF1EF;
}
.form-fineprint {
  font-size: 0.78rem;
  color: var(--ink-muted);
  margin: 12px 0 0;
  line-height: 1.5;
}
.form-status {
  margin-top: 12px;
  font-size: 0.95rem;
  min-height: 1.4em;
}
.form-status.is-success { color: var(--brand-brown); font-weight: 600; }
.form-status.is-error { color: #C03A2B; font-weight: 600; }

/* FOOTER */
.site-footer {
  background: var(--brand-brown-deep);
  color: rgba(245, 235, 221, 0.78);
  padding: 64px 0 28px;
  border-top: 1px solid #1A0F08;
}
.footer-inner {
  display: grid;
  grid-template-columns: 1.2fr 2fr;
  gap: 48px;
  margin-bottom: 32px;
}
.footer-brand img {
  height: 28px;
  width: auto;
  filter: brightness(0) invert(1);
  opacity: 0.9;
  margin-bottom: 14px;
}
.footer-brand p { max-width: 360px; font-size: 0.95rem; }
.footer-cols {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.footer-cols h4 { color: var(--cream); margin-bottom: 14px; font-size: 0.78rem; }
.footer-cols ul { list-style: none; padding: 0; margin: 0; }
.footer-cols li { padding: 4px 0; }
.footer-cols a {
  color: rgba(245, 235, 221, 0.78);
  font-size: 0.93rem;
}
.footer-cols a:hover { color: var(--white); }
.footer-legal {
  border-top: 1px solid rgba(245, 235, 221, 0.12);
  padding-top: 22px;
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  font-size: 0.82rem;
  color: rgba(245, 235, 221, 0.6);
}
.footer-legal p { margin: 0; }
.footer-address { opacity: 0.8; }

/* RESPONSIVE */
@media (max-width: 980px) {
  .proof-grid { grid-template-columns: 1fr; }
  .proof-card-wide { grid-column: auto; }
  .outcomes-grid { grid-template-columns: repeat(2, 1fr); }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .cards { grid-template-columns: 1fr; }
  .results-grid { grid-template-columns: 1fr; }
  .why-grid { grid-template-columns: repeat(2, 1fr); }
  .compliance-grid { grid-template-columns: 1fr; }
  .audit-inner { grid-template-columns: 1fr; gap: 36px; }
  .footer-inner { grid-template-columns: 1fr; }
  .serp-tabs { gap: 14px; font-size: 0.78rem; }
  .projector { grid-template-columns: 1fr; padding: 26px; }
  .compare-header { display: none; }
  .compare-row { grid-template-columns: 1fr; }
  .compare-row > div { border-right: none !important; border-bottom: 1px solid var(--line-soft); padding: 14px 18px; }
  .compare-row:last-child > div:last-child { border-bottom: none; }
  .compare-label { font-size: 0.78rem !important; letter-spacing: 0.10em; text-transform: uppercase; }
}
@media (max-width: 720px) {
  .hero { padding: 64px 0 56px; }
  .band { padding: 64px 0; }
  .site-nav { gap: 12px; }
  .site-nav a:not(.nav-cta) { display: none; }
  .brand img { height: 26px; }
  .nav-cta { padding: 7px 13px; font-size: 0.9rem; }
  .steps { grid-template-columns: 1fr; }
  .why-grid { grid-template-columns: 1fr; }
  .outcomes-grid { grid-template-columns: 1fr; }
  .hero-trust { gap: 14px; flex-direction: column; }
  .footer-cols { grid-template-columns: repeat(2, 1fr); }
  .footer-legal { flex-direction: column; gap: 6px; }
  .serp-body { padding: 16px; }
  .serp-bar { gap: 10px; }
  .serp-query { font-size: 0.85rem; padding: 8px 12px; }
  .result-metrics { grid-template-columns: 1fr; gap: 12px; text-align: center; }
}